Website Promotion and Marketing

So says Kevin Costner in Field of Dreams - while his blind optimism is to be admired, not all of us receive supernatural messages and have to contend with facts in the real world: getting quality visitors to your website is increasingly difficult!

Best and worst online advertising methods for US 2005-2006 data

The quickest method is by Advertising: Pay-per-click, banner/button advertising and email marketing - although these options are not inexpensive (generally 10p-20p per contact, with a low single figure conversion percentage). If you are in a high value goods or service industry, then the cost-per-sale is more sustainable.

Long-term website optimisation and content development for searches is generally a better approach - getting free referral traffic from search engines.

Online Advertising & Marketing

Marketing and advertising spending on the Internet is set to increase dramatically - the medium is still developing and discovering more ingenious and co-ordinated interactive methods. The attraction to marketeers and advertisers are the reporting tools available to measure responses to campaigns in real-time.

• Search Engine Pay Per Click (PPC)
  PPC campaign planning, implementation and position management plus customised landing pages.
• Email Marketing
  We can design eye-catching graphic emails from contact lists supplied by clients, and ensure delivery from white-listed servers with full campaign reporting.
• Website Advertising
  Banner Ads, Buttons, Rich Media Ads placed on strategic online advertising networks.
• Micro-sites
  Promote areas of your business using engaging Rich Media (animation/audio/video).

Website Promotion Services

Getting that coveted position on page 1 of Google for your chosen search terms requires a long-term plan, patience and an in-depth understanding of Search Engine Optimisation.

• Search Engine Optimisation (SEO)
  Researching key search phrases and optimising the text and code of web pages around them.
• Strategic Link Building
  Research and liaison to build your in-bound links and establish optimum link codes with online partners, plus directory registrations - half the battle with SEO is getting people to link to your website!
• Content Development
  Researching and copywriting so your website says the right thing, to the right people in the way they wish to hear it!

Its not all about numbers

Its not the number of visitors to your website that count but the quality - traffic to your site that does not convert to sales or leads just eats up bandwidth.

We generally find a little of both works best: paid advertising in the short term that is scaled down as and when the search engine optimisation takes effect.

Useful Links and Resources

Web Trends and Statistics
Internet marketing and advertising stats from from Clickz.com.

Europe Online Advertising: Spend, Trends and Audience
Summary of report from Emarketer.com.