Website Design using Photoshop
The aesthetic of a website design at 4W generally begins with Adobe Photoshop. After the pre-planning and a few scribbles we launch into using Photoshop, either to create a simple wireframe for a larger website, or into the design proper for a less complex project. Read in full
Keyword/Keyphrase Placement
Once you have identified your keywords and phrases, exactly where you place them on the page, and the prominence you give them, makes quite a difference. Read in full
Choosing good Keyphrases (not Keywords)
Trying to get ranked in search engines for a single keyword is just about impossible for the average webmaster and would be a big task for an experienced SEO specialist. You need groups of keywords to form keyphrases. Read in full
Icons, Icons, Icons
I love working with icons, they make webpages look more functional and professional. Unfortunately I am not an icon designer (a rare skill) – however there are a ton of really good free icons available for use in commercial projects. Below is a slection of website with free icons for various uses:
Getting Links to your Website
Optimising the code of your web pages and writing quality relevant content (with some choice use of selected keyphrases!) is only half the battle of getting ranked in search engines – the other half is generating lots (and I mean lots!) of links to your site from other relevant web pages. All else being equal, a site with more links to it will outrank the other. Read in full
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