PPC Click Fraud – The Growing Problem
Techcrunch just posted an interesting article on a huge click-fraud operation based in China that confirms my recommendations to clients to restrict their PPC advertising to search engines only, and not their content network. Read in full
TV Advertising Needs More Engagement
As a recent study suggests that online advertising spend has overtaken TV advertising in the UK, one wonders why TV execs have not found more ways to engage their audience to help stem the leakage of advertisers to the web. Read in full
Why Website Owners need a Google Account
Firstly, it’s free; secondly, Google provides a great range of tools for website owners that are available when you sign-up for a Google acount. Read in full
The Value of a Good Domain Name
What’s in a name – apparently a few million these days! The .com domain suffix is still the most popular by a loooong way with 82 million of the 111 million non-country specific domain names (.com, .org, .net, .biz, .info, etc) that have been registered. Read in full
UK Postcode Data
While postal code data has been free to use in the majority countries worlwide, and has spurred the growth of many location-based or location aware applications in those countries, we in the UK are forced into costly licensing agreements with the Royal Mail if we wish to utilise postal code data. Read in full
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