Link Building Category

News and views on stuff we find interesting

Choosing good Keyphrases (not Keywords)

Trying to get ranked in search engines for a single keyword is just about impossible for the average webmaster and would be a big task for an experienced SEO specialist. You need groups of keywords to form keyphrases. » Read in full

Getting Links to your Website

Optimising the code of your web pages and writing quality relevant content (with some choice use of selected keyphrases!) is only half the battle of getting ranked in search engines – the other half is generating lots (and I mean lots!) of links to your site from other relevant web pages. All else being equal, a site with more links to it will outrank the other. » Read in full

DIY Directory Submission

Submitting your website to directories is recommended as it adds backlinks to your website, increases its PageRank (albeit a little) and the page is generally ‘on topic‘ as it is a list of other similar sites, which improves the quality of the backlink. It’s tedious and time-consuming but worth doing. » Read in full

Search

Recommended Reading

4W Email Newsletters

4W very occasionally issue eNewsletters with updates on latest news, services and projects - subscribe below:

Image of a website designer making a website design