PPC Click Fraud – The Growing Problem
Techcrunch just posted an interesting article on a huge click-fraud operation based in China that confirms my recommendations to clients to restrict their PPC advertising to search engines only, and not their content network. » Read in full
Keyword/Keyphrase Placement
Once you have identified your keywords and phrases, exactly where you place them on the page, and the prominence you give them, makes quite a difference. » Read in full
Choosing good Keyphrases (not Keywords)
Trying to get ranked in search engines for a single keyword is just about impossible for the average webmaster and would be a big task for an experienced SEO specialist. You need groups of keywords to form keyphrases. » Read in full
Getting Links to your Website
Optimising the code of your web pages and writing quality relevant content (with some choice use of selected keyphrases!) is only half the battle of getting ranked in search engines – the other half is generating lots (and I mean lots!) of links to your site from other relevant web pages. All else being equal, a site with more links to it will outrank the other. » Read in full
HTML: Importance of Standards & Semantics
Correct HTML coding of web pages is vitally important for a variety of reasons, most notably for users and search engines. » Read in full
