Save 4kb on every JPEG web image
4kb – thats quite a bit for web images. Here is a quick tip to reduce your JPEG images by 4kb each at a minimum. For larger images, the file size reduction is greater. » Read in full
Spambots, CAPTCHAs and Honeypots
Spambots are automated programs (like search engine spiders) that scour the internet – these bots however ignore all the rules and look specifically for website forms to fill-in with malicious content (links to porn or viagra sites, malware downloads, password phishing sites, etc). They are a growing menace, and for website contact forms can produce a huge amount of spam email to the website owner. » Read in full
Optimum Size for Website Design
This is and will be an ever-changing consideration, but research has shown that the current optimum width is 960px and the average page-fold is 700px. While it is important to keep the primary page content above the fold, users are happy to scroll down to additional content if the visual clues are there to encourage them, so don’t try to cram everything in at the top. » Read in full
PPC Click Fraud – The Growing Problem
Techcrunch just posted an interesting article on a huge click-fraud operation based in China that confirms my recommendations to clients to restrict their PPC advertising to search engines only, and not their content network. » Read in full
TV Advertising Needs More Engagement
As a recent study suggests that online advertising spend has overtaken TV advertising in the UK, one wonders why TV execs have not found more ways to engage their audience to help stem the leakage of advertisers to the web. » Read in full
